Etika Bisnis Islam dan Kewirausahaan Berkelanjutan: Perspektif Integratif pada Usaha Mikro, Kecil, dan Menengah

Abstract

Purpose: This article develops an integrative perspective on Islamic business ethics and sustainable entrepreneurship in micro, small, and medium enterprises (MSMEs). It asks how values such as tawhid, shiddiq, amanah, justice, ihsan, responsibility, and maslahah can be translated from moral commitments into routines that support economic resilience, social legitimacy, environmental responsibility, and long-term business continuity.

Design/Methodology: An integrative literature review was conducted using 15 peer-reviewed publications issued between 2022 and 2026, all with verifiable Digital Object Identifiers (DOIs). The studies were coded into ethical foundations, stakeholder trust, entrepreneurial behavior, innovation, halal value chains, social responsibility, environmental awareness, and sustainable performance. The synthesis distinguishes empirical findings from the practical framework proposed in this article.

Findings: Recent evidence consistently indicates that Islamic business ethics contributes to MSME performance and sustainability when ethical values are embedded in concrete decisions rather than treated as branding. Honesty and transparency strengthen trust; fairness improves stakeholder relationships; work ethics and religiosity shape entrepreneurial discipline; halal certification and value-chain integration can support competitive advantage; and sustainability awareness broadens the orientation of the firm beyond short-term profit. Environmental practice, however, remains less developed than economic and social sustainability in much of the Islamic SME literature.

Practical Implications: MSMEs should convert ethical principles into operating standards for pricing, product claims, contracts, employee treatment, supplier selection, digital marketing, waste reduction, financing, and community relations. Universities, Islamic financial institutions, halal agencies, local governments, and business associations can support this transition through mentoring, simple sustainability metrics, ethical digitalization, and accessible financing linked to verifiable business improvements.

Originality/Value: The article proposes the ETHICS-Sustain framework: Ethical intention, Trustworthy transactions, Human and stakeholder justice, Innovation with halal integrity, Care for society and environment, and Sustainability review. The framework links Islamic ethics with the economic, social, environmental, and governance dimensions of sustainable entrepreneurship and offers a practical maturity model for resource-constrained MSMEs.